brand-story

In South Asian traditions Every stage of life, birth, marriage, celebratory occasions and achievements are marked with gifts of gold. Gold jewellery is purchased knowing it increases in monetary value, making it an age-old tradition for South Asian women to purchase gold as a saving, or an investment. It is not only for the wealthy, women of varying financial statures keep some form of gold jewellery that might come in use in times of need. It’s ability to act as liquid money is a subtle representation of a woman’s financial independence. With the historic richness of the textiles found in Pakistan, it is an essential element of our brand. Pakistan’s geographic position leads it to have dress influences from Europe, Turkey, Iran, Afghanistan, Central Asia and China, with earliest signs of hand woven textiles found here dating back to 5000 BC. Sindhi textile and embroideries in particular show influences brought in by neighbouring provinces and countries, showing signs of centuries of migration, trade and different political influences. While some of the dress and costumes styles found are of the direct legacy of the Mughal courts designs, produced by the artisans who migrated here in 1947. The historic significance of 22k gold, and rich heritage of textiles in Pakistan is what gives Sundus Talpur Jewellery its strong brand identity, Textiles carry with them tales of their past, our brand explores the ability of jewellery design to ground these embodied narratives in contemporary design. Our jewellery is designed exploring the graphical vocabulary and the physicality of the textile itself. Each element contains the ‘fired out’ details of hand-weave and embroidery. The works explore the richness of gold jewellery while grounding embodied narratives in contemporary design and current lifestyles. It aims to support new horizons and sustainable futures for heritage skills and techniques. We aim to re-connect diaspora communities, echoing a sense of belonging whilst offering an opportunity to give back to their home community. At the heart of our brand is a socially engaged economic model, where each piece credits the makers and designers, with a percentage of the selling price returning to the artisans.

About The Designer

Sundus Talpur

Born and brought up in Karachi, completed her Bachelors in Fine Arts, majoring in Sculpture. She worked as a jewellery designer for Aura Art Jewellery and in September 2014, Talpur launched her first collection of 22k gold hand sculpted fine jewellery in Karachi. Talpur has since completed her Masters from Central Saint Martins in London. And has a MA in Jewellery Design. In June 2017 she launched her graduate collection in London, and has since exhibited in Pakistan, London, and Paris, and even participated in Tranoï, a Paris Fashion Week trade show. As a designer Talpur’s work is reflective of her South Asian heritage, The value of history, heritage and culture reflective in the design work that she carries out particularly the textile heritage of Sindh and Baluchistan, philanthropist at heart, her work reflects how luxury design can be used to aid philanthropic causes.

Our Gold Collections

Dorr ; the tale of Sindhu

ڈور (dorr) ; a single thread, a string (that connects) ‘Dorr’, is a collection of 22k gold jewellery that draws inspiration from the textiles of South Asia and the stories of the past that they carry. Reflecting on centuries of migration, trade, political, of courtly and agrarian influence, ‘Dorr’ encapsulates fragments of the historic richness of textiles found in Pakistan and of Talpur’s native heritage. Hand embroidered and hand woven textiles, some including a direct legacy of the sixteenth century Mughal Courts, were crafted for the project by artisans in the province of Sindh. Talpur’s designs explore the graphical vocabulary and physicality of the textiles. Each jewellery element contains the ‘fired out’ details of hand-weave and embroidery. Hand woven khaddar and handwoven silk lungi have been used to create our 22k gold collection, including patterns from Hurmich, Mosam and sheesha Embroidery It speaks of our textile heritage, of Pakistan’s history of hand weaving, and of the subcontinents influences on our geometric embroidery patterns. The heart of this project is in the use of Philanthropy in Luxury design. The hand woven textiles used to create the textures for this collection were purchased from Karamullah of Hala and all embroidered patterns were done by Benazir of the Umerkot district of Sindh. The works explore the richness of gold jewellery while grounding embodied narratives in contemporary design and current lifestyles. It aims to support new horizons and sustainable futures for heritage skills and techniques.

Artisans involved in this Project

Mr. Karamullah Hala, Sindh

Retired College teacher one of the last few hand weavers of Sindh. Expertise in Khaadi, Lungi and Susi

All weaved textiles used for the purpose of this collection (cotton Khaadi and cotton/silk Lungi) were purchased from Mr. Karamullah.

Rena Partab Kunri, Umerkot, Sindh

Works on agriculture lands. Expertise in Karcho bharat, Sheesha and Mosam embroidery.

Some Mosam embroidery done for this collection were commissioned to Rena.

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Benazir Kunri, Umerkot, Sindh

Expertise in Hurmich Embroidery, Sheesha Katcho Bharat and Mosam.

All Hurmich and some mosam embroidery done for this collection were commisioned to Benazir.

Our Silver Collections

Silver by Sundus Talpur

Being a sculptor before exploring Jewellery design, this collection is an ode to the designer’s Sculptural background. Staying true to the brand identity our sterling silver collection is inspired by the textures found in textiles, comprising of pieces with a sculptural quality, hand made by the designer herself. 

 

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